20110104_Business Executives (2)

What do top executives really do


CEO: responsible for achieving goals, planning and oversight of an organization

CB: leading a company’s board of directors

COO: day-to-day operational management of an organization

CFO: the organization’s financial affairs.

CIO, behind their names.

A high level of confidence is no guarantee of success.

[Winnie & Chip]


The Chair of the Board

A chair is responsible for leading a company’s board (=group) of directors (董事會). The chair presides over meetings, acts as the board’s representative, and along with other board members, the chair helps set an organization’s goals and policies. This person is also responsible for approving budgets and selecting and assessing executive officers like the CEO.


Chief Operating/Operations Officer (COO)

While a CEO is responsible for strategy, a chief operations (or operating) officer is responsible for the day-to-day operational management of an organization. A COO oversees the use of resources, and the design, production and delivery of goods or services. Like most other executives, a COO reports to the CEO but can also report directly to the board.


Chief Financial Officer (CFO)

A company’s CFO is responsible for the organization’s financial affairs. This usually means taking responsibility for financial planning, record keeping and reporting. In very large corporations, these responsibilities may be shared with other executives like chief accounting officer (CAO) or the chief investment office (CIO).


While many people aspire to top-level jobs, understanding that executive positions require time and commitment puts all those perks in a new light.

[More Information]

What’s wrong with the word chairman? With few exceptions, the chairman of a company has always been a man. Now today, with more and more women reaching the highest levels of business management, chairwoman is sometimes used as the female counterpart to chairman. The termchair and chairperson are sometimes used to avoid gendered titles altogether, and thus avoid any potential offense.

[Rachel& Ken]

R: Hey, Ken. What are you up
to today?
K: I’m trying to be more aware of what is going on in the world.
R: Good for you. But, how are you doing that?
K: Well, I started watching the evening news and got today’s
newspaper to read.
R: That’s definitely a good way to keep up
with today to date on what’s going on in the world.
K: Yes, it is. I’ve been learning so much.
R: What did you learn today?
K: Wow, I’ve been reading
the this article on why the what lawyers do stood outside of the courtroom.
R: Um.
so What do the lawyers stood do when theyre not in court.
K: Well. It
said says here that one of their jobs is to take care of people’s a fares. So, they will would pay for other people? I don’t get it.
R: Oh, No. You must be thinking of fare. F-A-R-E. But the newspaper article is talking about
affair. A-F-F-A-I-R. One word.
K: Oh. So what is the difference between the two?
well Why don’t we ask studio classroom editor, Linda?
K: Ok.
L: A fare, F-A-R-E, is what you pay to travel on some form of transportation. We all know
while we’d what it’s like to get on the bus or train, and pay a fare to ride. But the word – affair, A-F-F-A-I-R, refers to a situation or subject that is being dealt with. When a lawyer is taking care of someone’s affairs, he or she is dealing with the situations for that person.but  When you get on a bus, you pay a fare, F-A-R-E.
K: Ok, that really helped. So this article is
since saying that one of the jobs of a lawyer is to deal with situations for people.
R: That’s right. I do
will say we wish they would pay my bus fare though. 
K: Yeah, that
will would be nice. Thanks for your the help.
R: Any time. Let me know when you learn something interesting from the news.
K: I will.

be up to, keep up to date, outside of, wish
train fare(火車票價),taxi fare(計程車費)
family affairs(家務事),private affairs(私事),public affairs(公務)


A lot of attention is given to the perks executives enjoy – big offices, expense accounts and large paychecks. Less focus falls on the long hours, high stress levels and limited job security faced by many executives.

a lot of attention is given to……less focus falls on……

A lot of attention is given to how glamorous fashion models look in fashion magazines. Less focus falls on how hard it is for models to work at these photo shoots.

A lot of attention is given to how amazing movie stars look on film. Less focus falls on how the workers behind the scenes make the movie stars look good.



@preside (v) 管轄,指揮,主持               (over/at)

Wesley will preside over the department meeting this afternoon.


The branch manager presides over the office’s monthly meetings.



@assess (v) 評估,進行評價

Each employee is assessed by his or her supervisor annually.


The stability of the computer system needs to be assessed thoroughly.



@operational (adj) 操作上的,運作上的;運作中的

The operational efficiency of our department needs to be improved if we want to keep our jobs.


The new HR system is fully operational.




[Vocabulary & phrase]

Preside, assess, operational, accounting,

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