failure noun (NO SUCCESS)
/ˈfeɪ.ljər / /-ljɚ/
Chelsea & Vicky
Myth 3: I can learn as I go
Business owners often assume they will figure out how to run their businesses by trial and error. Unfortunately, a lack of experience in areas like finance, purchasing and sales can affect operations. Successful business people recognize their weaknesses and get help in those areas from the beginning.
/ˈer.ər / /-ɚ/ [C or U]
He admitted that he’d made an error
Myth 4: I should have just enough money
One of the most common causes of business failure is a lack of money. Owners often underestimate business start-up costs and/or overestimate the income they will receive from sales. When developing a business, it is important to consider start-up and operations costs and to have realistic income expectations.
Myth 5: I’m ready to expand
Expanding a business is good, but owners often confuse expansion with success. Successful expansion requires growth in many different areas, like human resources, production and sales, at the same time. Instead of worrying about expansion, keep your focus on well-planned, sustainable growth.
Avoiding these five myths won’t guarantee the survival of your business, but it will improve your chances of success.
Ashley & Ken
K: Excuse me, Ashley. Can I sign up for that Shakespeare Reading Club?
A: Sure, Ken. Wow, there are so many people interested in this club. I guess I underestimated it.
K: What do you mean underestimated it?
A: I didn’t think it was a very good idea. However, I also didn’t know this many people would be interested in Shakespeare. I underestimated the number of people that would sign up.
K: So, if you underestimate something you also may not plan for the right amount.
A: Yes. For example, if you run out of food at a party, then maybe you underestimated the amount of food people would eat.
K: Hmm, can you underestimate a person?
A: Yes. For example, when you start a new job people might underestimate you if they don’t think you have the skills and experience. They may disregard you.
K: But, if you prove through your hard work that you can do a great job, then they’ll think otherwise.
A: Right. Now the opposite of underestimate is overestimate. An example of this is when a person gets hired for a new job and they seem highly qualified. However, they don’t live up to your expectations.
K: So, you overestimate their abilities.
A: Right. And you can overestimate the amount of something. For example, you can overestimate the amount of money you’ll need for a vacation.
K: Well, it’s better to overestimate than underestimate in that case.
A: You』re right. Okay, Ken. I’m going to sign you up for that Shakespeare Reading Club.
K: Well, I’m looking forward to reading some good plays.
disregard /ˌdɪsrɪˈɡɑːd/ DJ /-ˈɡɑːrd/ DJ US /ˈdɪsrɪ‘gɑrd/ KK US verb
to not consider something; to treat something as unimportant 不理會；不顧；漠視 VN
The board completely disregarded my recommendations. 董事會完全無視我的建議。
Safety rules were disregarded. 安全規定被忽視了
trial and error 不斷摸索,反覆試驗
There’s no shortcut to solve this problem; it’s a process of trial and error.
The experiment finally succeeded after a long period of trial and error.
operation (n) 經營,運作
The new branch office’s operations are going very smoothly.
The manufacturing line’s operation is monitored by the computer.
sustainable (adj) 可持續的,永續的
The sustainable development of this community is only possible when everyone participates.
To learn by trial and error is far more risky and inefficient.
To have a realistic plan and focus on sustainable development may help to avoid dangerous traps while a business is running.