7_29_BUSINESS MYTHS(2)

Steve

failure noun (NO SUCCESS)

/ˈfeɪ.ljər / /-ljɚ/

 

Chelsea & Vicky

Myth 3: I can learn as I go
Business owners often assume they will
figure out how to run their businesses by trial and error. Unfortunately, a lack of experience in areas like finance, purchasing and sales can affect operations. Successful business people recognize their weaknesses and get help in those areas from the beginning.

error noun 

/ˈer.ər / /-ɚ/ [C or U]

a mistake

He admitted that he’d made an error


Myth 4: I should have just enough money
One of the most common causes of business
failure is a lack of money. Owners often underestimate business start-up costs and/or overestimate the income they will receive from sales. When developing a business, it is important to consider start-up and operations costs and to have realistic income expectations.
Myth 5: I’m ready to expand
Expanding a business is good, but owners often confuse expansion with success. Successful expansion requires growth in many different areas, like human resources, production and sales, at the same time. Instead of worrying about expansion, keep your focus on well-planned, sustainable growth.
Avoiding these five myths won’t guarantee the survival of your business, but it will improve your chances of success.

 

Ashley & Ken

K: Excuse me, Ashley. Can I sign up for that Shakespeare Reading Club?
A: Sure, Ken. Wow, there are so many people interested in this club. I guess I underestimated it.
K: What do you mean underestimated it?
A: I didn’t think it was a very good idea. However, I also didn’t know this many people would be interested in Shakespeare. I underestimated the number of people that would sign up.
K: So, if you underestimate something you also may not plan for the right amount.
A: Yes. For example, if you run out of food at a party, then maybe you underestimated the amount of food people would eat.
K: Hmm, can you underestimate a person?
A: Yes. For example, when you start a new job people might underestimate you if they don’t think you have the
skills and experience. They may disregard you.
K: But, if you prove through your hard work that you can do a great job, then
they’ll think otherwise.
A: Right. Now the opposite of underestimate is overestimate. An example of this is when a person gets hired for a new job and they seem highly qualified. However,
they don’t live up to your expectations.
K: So, you overestimate their abilities.
A: Right. And you can overestimate the amount of something. For example, you can overestimate the amount of money you’ll need for a vacation.
K: Well, it’s better to overestimate than underestimate in that case.
A: You
re right. Okay, Ken. I’m going to sign you up for that Shakespeare Reading Club.
K: Well,
I’m looking forward to reading some good plays.

今天的課文出現了underestimateoverestimate這兩個字,首先動詞estimate是估計、預測、估算的意思,underestimate是低估,overestimate就是高估。要注意的是除了用在數字,這兩個字也可以用在人身上,你可以underestimateoverestimate某人。

 

disregard   /ˌdɪsrɪˈɡɑːd/ DJ   /-ˈɡɑːrd/ DJ US   /ˈdɪsrɪ‘gɑrd/ KK US verb

to not consider something; to treat something as unimportant 不理會;不顧;漠視 VN

The board completely disregarded my recommendations. 董事會完全無視我的建議。

Safety rules were disregarded. 安全規定被忽視了

 

Liz

.

Michelle

trial and error 不斷摸索,反覆試驗
There’s no shortcut to solve this problem; it’s a process of trial and error.
要解決這個問題並無捷徑,是一個不斷嘗試與摸索的過程。
The experiment finally succeeded after a long period of trial and error.
經過長時間的摸索,這個試驗終於成功了。
operation (n)
經營,運作
The new branch office’s operations are going very smoothly.
新的分公司的營運相當地順利。
The manufacturing line’s operation is monitored by the computer.
生產線的運作是用電腦監控的。
sustainable (adj)
可持續的,永續的
The sustainable development of this community is only possible when everyone participates.
惟有當大家都參加的時候這個社區的永續發展才有可能實現。

 

 

 

To learn by trial and error is far more risky and inefficient.

To have a realistic plan and focus on sustainable development may help to avoid dangerous traps while a business is running.

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