Five common mistakes people made when they start their own business.
If you’re aware of them, you can more easily avoid them.
Chelsea & Vicky
Five mistakes that could kill (destroy, shut down) your business
Operating your own business can be exciting, but it can also be risky. Avoiding the five mistakes below could help you limit your risks and make your business successful.
Myth 1: I need a big idea
Many people think their business needs a great idea to set it apart from the competition. Often, this leads them to put off(delay) starting or expanding a business while waiting for a big idea that never comes. While big ideas are great, not every business needs one.
myth noun (FALSE IDEA)
[C + that] disapproving a commonly believed but false idea
Statistics disprove the myth that women are worse drivers than men.
Many well-known corporations, including Sony and Hewlett-packard, started before having a great idea of what they would make or sell.
Myth 2: I have a good idea, so I’m ready
An idea, no matter how good, is just an idea Far more important is a good business plan A realistic plan, based on accurate information, maps out the path a business
will take. It can also identify weaknesses and help a business avoid unnecessary traps. Planning is so important that even older businesses must usually submit plans to
get financing or credit.
map out= plan= schedule= design
Far more important is a good business plan. (informal speech)
When Juliet’s boss asked her to lie to their clients, she quit her job. Far more important to her is keeping her moral principles than making money.
Marcus rarely attends parties; far more important to him is getting his thesis done.
Ashely and Ken
business除了指商業或者生意之外，也可以指事情，所以risky business是指冒險的事情。tricky business 是難搞、棘手的事情，而serious business是重要的事情。要注意business的這些用法都是當不可數名詞。
The book challenges the myth of women being less arrgressive in their careers.
The “thin equal beauty” myth causes many women to suffer from eating disorders
The company will expand their business to Asia this year.
The rapid expansion of new braches quickly raised the bank’ status to number one.
Fiona’s parents already mapped out a future for her.
Peter mapped out where he will visit during his trip to Paris.